Hispanic and Latin American fashion: exploring its legacy
Fashion plays a fundamental role in the expression of our identity and in the way we relate to the world.In the case of Hispanic and Latin American fashion, this becomes even more evident, as it reflects the cultural richness and
Asian influence in the fashion world
Fashion is a universal language that transcends borders and cultures. Throughout history, different regions of the world have left their mark on the fashion industry, and Asia is no exception. In recent years, Asian influence has become increasingly prominent in
La influencia asiática en el mundo de la moda
La moda es un lenguaje universal que trasciende fronteras y culturas. A lo largo de la historia, diferentes regiones del mundo han dejado su huella en la industria de la moda, y Asia no es la excepción. En los últimos
Fashion of culture and celebration
Fashion is much more than clothing, it is a language that allows us to express our identity and culture. During festivities such as Christmas, Chinese New Year, Ramadan and Hindu holidays, fashion takes on a special meaning as it becomes a
La moda de cultura y celebración
La moda es mucho más que prendas de vestir, es un lenguaje que nos permite expresar nuestra identidad y cultura. Durante las festividades como la Navidad, el Año Nuevo chino, el Ramadán y las festividades hindúes, la moda adquiere un significado
Corporate sustainability: key to success in modern world
Corporate sustainability has become a key factor for success in today's world, where environmental and social awareness is increasingly important for both consumers and businesses. Corporate sustainability Corporate sustainability is an approach that seeks to preserve the environment, improve people's quality of
Sostenibilidad empresarial: clave para el éxito en el mundo actual
La sostenibilidad empresarial se ha convertido en un factor fundamental para el éxito en el mundo actual, en el que la conciencia ambiental y social es cada vez más importante tanto para los consumidores como para las empresas. La sostenibilidad empresarial La
The Art of Yayoi Kusama: Exploring the collaboration with Louis Vuitton
Yayoi Kusama is a Japanese artist who has been creating art for over 60 years. She is known for her unique and mesmerizing visual style, and her works have been exhibited around the world. Her art is often characterized by
The return of retail spaces
Retail spaces are experiencing a new golden age after the boom of online commerce in the last decade. Despite the increasing degree of digitalisation of retail, the sector has returned in 2022 to bet on physical sales, with stores as meeting
La vuelta de los espacios comerciales
Los espacios comerciales están viviendo una nueva etapa de oro tras el boom del comercio online en la última década. Pese al cada vez mayor grado de digitalización del retail, el sector ha vuelto en 2022 a apostar por la venta
The gray society: beyond first impression
They say that there is never a second chance after a first impression, and that the way you dress can say much more about you than you imagine. While on the fashion catwalks around the world designers present revolutionary collections, we
La sociedad gris: más allá de la primera impresión
Dicen que la primera impresión es la más importante y que tú forma de vestir puede decir de ti mucho más de lo que imaginas. Mientras en las pasarelas de moda de todo el mundo los diseñadores presentan colecciones revolucionarias, nosotros, en el día
Visual Storytelling and Retail
Storytelling is one of the most powerful strategies within a good strategic marketing and communication planning, it is based on telling stories that create an impact on the consumer's mind and that connect directly with them, very useful in the
Upcycling and fashion
Upcycling is one of the most interesting trends in sustainable fashion. We know that the textile industry is one of the most polluting industries, as it generates a large amount of waste. Sustainable fashion is a very old topic of debate. There
Scent marketing: the power of the senses
Scent Marketing is one of the most innovative techniques in the last few years and an opportunity to attract new customers and reinforce brand image or product awareness. The creation of sensory experiences through smell determines the future of sensory marketing.
Marketing olfativo: el poder de los sentidos
El Marketing Olfativo es una de las técnicas más innovadoras de los últimos años y, sin duda, una oportunidad para captar nuevos clientes y reforzar la imagen de marca o el recuerdo de un producto. La creación de experiencias sensoriales a través del olfato determina
Pop Up Stores and Visual Merchandising
Pop Up Stores are temporary stores that have a particular staging depending on the product, brand and objectives. These ephemeral stores have a limited period of time: they can be maintained for hours, days, weeks or months. But, what is the
Pop Up Stores y Visual Merchandising
Las Pop Up Stores son tiendas temporales que tienen una puesta en escena particular según el producto, marca y objetivos. Estas tiendas efímeras cuentan con un período de tiempo limitado: se pueden mantener durante horas, días, semanas o meses. Pero, ¿cuál es el objetivo
Vintage and sustainability: where to buy
Vintage in fashion is synonymous of sustainability and style. Normalizing the trend of giving garments a second chance can undoubtedly bring great economic and environmental benefits. But what exactly is Vintage? Vintage is an English word derived from the French "vendenge" which
Vintage y sostenibilidad: donde comprar
Vintage en la moda es sinónimo de sostenibilidad y estilo. Normalizar la tendencia de dar una segunda oportunidad a las prendas, sin duda, puede aportar grandes beneficios tanto económicos como ambientales. Pero, exactamente ¿qué significa Vintage? Vintage es una palabra en inglés
Mannequins: origins and trends
The mannequins are one of the great protagonists of the Shop Window Displays and Visual Merchandising, since their creation they have evolved accompanying trends and innovations.But, what is their origin? Origins of mannequins The word mannequin comes from the Dutch "manneken" and
Visual Merchandising: the importance of materials
Visual Merchandising and Window Dressing, different disciplines, but associated and have a common ally: the decoration. These disciplines are the keys to enhance the image of a business. By studying the commercial space we have at our disposal, among many others,
Visual Merchandising: la importancia de los materiales
El Visual Merchandising y el Escaparatismo, disciplinas diferentes, pero asociadas y tienen una aliada común: la decoración. Dichas disciplinas son las claves para potenciar la imagen de un negocio. Estudiando el espacio comercial que tenemos a disposición, entre muchas otras, podemos
Neuromarketing and fashion industry
Neuromarketing is the application of neuroscience techniques to marketing. Its goal is to know and understand the levels of attention people show to different stimuli. In this way we can explain and study the behaviour of consumers during their purchase process. Its origins
Neuromarketing en la moda
El neuromarketing es la aplicación de las técnicas de la neurociencia al marketing. Su objetivo es conocer y comprender los niveles de atención que muestran las personas a diferentes estímulos. De esta manera podemos explicar y estudiar el comportamiento de los consumidores durante
The fashion industry and its management
Any stakeholders that participates in the fashion industry should be informed of any fact that may affect the state of good health of its company, store, brand, image, etc. Involvement in the needs that occur in the fashion industry is an
La industria de la moda y su gestión
Cualquier interesado que participa en la industria de la moda, debería estar informado de cualquier hecho que pueda afectar el estado de buena salud de su empresa, tienda, marca, imagen, etc. La involucración en las necesidades que acontecen en la industria de la moda, es
Cybersecurity and Retail
As we are in the middle of a digital revolution, the infrastructure of companies, organizations, and institutions in the world are at full swing in order to achieve efficient connectivity and develop their digital platforms without losing market share. The issue
Ciberseguridad y Retail
Estamos en plena revolución digital, las infraestructuras de las empresas, organizaciones, instituciones del mundo están a marchas forzadas para poder alcanzar una conectividad eficiente, para poder desarrollar su plataforma digital sin perder cuota de mercado. La problemática es evidente, ya que
The psychology of color: the masculine and feminine
The psychology of color is a fundamental tool for the composition of a window display, since it allows us to tell stories and create attractive and harmonious designs. It is important to pay attention and understand the meaning of each color,
La psicología de color: lo masculino y femenino
La psicología del color es una herramienta fundamental para la composición de un escaparate, ya que nos permite contar historias y crear diseños atractivos y armónicos. Es importante prestar atención y conocer el significado que representa cada color y que impacto pueda
Customer service
Would you go back to consuming where you haven't received good customer service? How would you like to be treated when entering any commercial space, whether offline or online? What value does it have for you; your confidence, time and
La atención al cliente
¿Volverías a consumir dónde no has recibido una buena atención al cliente la primera vez? ¿Cómo te gustaría que te tratasen al entrar en cualquier espacio comercial, ya sea offline u online? ¿Qué valor tiene para ti; tu confianza, tiempo
Teresa Helbig: creativity and talent
Teresa Helbig is undoubtedly one of the first names that come to mind if we talk about professionals who love their profession and stand out for its talent. - "Once they invited me to a party and I decided to make
UN Sustainable Development Goals: Reduce inequality.
In 2015, the UN approved the 2030 Agenda on Sustainable Development, it is a project to undertake new challenges and habits to improve everyone's life, without leaving anyone behind. The Agenda has 17 Sustainable Development Goals, from the elimination of poverty
Objetivos de desarrollo sostenible ONU: reducir la desigualdad.
En 2015 la ONU aprobó la Agenda 2030 sobre el Desarrollo Sostenible, se trata de un proyecto para emprender nuevos retos y hábitos para mejorar la vida de todos, sin dejar a nadie atrás. La Agenda cuenta con 17 Objetivos de Desarrollo Sostenible, que
The best companies to work for?
The real challenge for modern companies is not only to attract physical capital, but the human one. The growth of companies and their work dynamics are directly linked to the evolution of professional figures. In a Digital Age, the ideal professionals are
¿Cuáles son las empresas mejor valoradas para trabajar?
El verdadero desafío para las empresas modernas no consiste solo en atraer el capital físico, sino humano. El crecimiento de las empresas y de sus dinámicas de trabajo están ligadas directamente a la evolución de las figuras profesionales. Con la nueva
Trends 2020
Trends are ephemeral, in continuous movement and evolution. In the world of Fashion, Design and Retail is essential to study these trends in order to know their forecasts. Analyzing and knowing what will be booming in the future, is very valuable for professionals
Seasonal Marketing Campaigns and Window Displays
With the arrival of Autumn, while many fashion brands are rushing to launch their Spring/Summer 2020 collections there are others that take advantage of the season change like Halloween to bring out seasonal marketing campaigns. Seasonal marketing consists in creating campaigns,
Campañas de temporada y Visual Merchandising
Con la llegada del otoño, mientras algunas firmas de moda se apresuran a sacar las nuevas colecciones Spring/Summer 2020, hay otras, que aprovechan el cambio de estación y la festividad de Halloween para lanzar breves campañas de temporada. El marketing de
The shop window design color importance
Color is a key element in the visual communication code. Also, it plays a very important role in the shop window design, it can influence the emotions, communicate messages and sensations to our public. We know that a good window design
Nada cambiará nuestro mundo. La creatividad en la era digital.
Una característica de nuestra época es la velocidad con la que avanzan las nuevas tecnologías. Y con ellas las oportunidades de aumentar la productividad y creatividad. Al día de hoy está cobrando siempre más protagonismo la idea de “perfección de las tecnologías”. Por
Valentine’s Day: the 4 most important elements for your window display
Valentine's Day is just around the corner. Discover how to create an attractive window display for these dates. 1) The color is the key for an attractive window display. Warm tones and pastel colors are the most suitable tones for Valentine's Day. Above
Christmas and much more
One of the best examples of Window display investment in the retail is the Christmas campaign. Although, it is true that there are other campaigns with a cultural origin such as Ramadan, Halloween, Easter, Diwali, Hanukkah, etc. Christmas, could be the
My favourite mannequins: Hans Boodt
My favourite mannequins: Hans Boodt To change, as the world changes too. To believe a shop is always perfect, is a mistake. The world goes forwards, with different circumstances, people’s tastes evolve and our perceptions changes much faster than the
My favourite mannequins: Atrezzo
My favourite mannequins: Atrezzo A store without mannequins, is an unfinished store, a naked store, without identify. It is essential to resemble our life style, enhancing retail service, seducing and caring for customers, using ways to exhibit and decorate close to
Negotiation: break bad habits / romper malos hábitos
Negotiation: break bad habits I believe strongly in the negotiation skills. Basic and important are to start/keep a business relationship or resolve issues. True, there are people with natural negotiation skills capable to get successfully in their goals than other ones. In my opinion, without
Back to school
Back to school Marketing campaign planing is crucial in Retail. It would not be realized, without Visual Merchandising. The campaign's success, back to school will depend largely on how attractive the Window Design is. Remember a good Window Display ensures a 75% chance
Colombia: La Felicidad & Visual Merchandising
La Felicidad & Visual Merchandising Mientras que en Europa, la necesidad de integrar los Centros Comerciales a los núcleos urbanos; con espacios más diversos, oferta más acorde con la necesidad del nuevo pensamiento de compra, accesibles y que provoquen experiencias nuevas al
Competition. Composition.
The importance of a good Window design Competition. Composition. One could conclude, that a Window display or Showcases are the DNA of retail brands or wholesale malls. But I would like to refer to two points, that makes a Window design
