Neuromarketing and fashion industry
Neuromarketing is the application of neuroscience techniques to marketing. Its goal is to know and understand the levels of attention people show to different stimuli. In this way we can explain and study the behaviour of consumers during their purchase process. Its origins
Neuromarketing en la moda
El neuromarketing es la aplicación de las técnicas de la neurociencia al marketing. Su objetivo es conocer y comprender los niveles de atención que muestran las personas a diferentes estímulos. De esta manera podemos explicar y estudiar el comportamiento de los consumidores durante