I can help you to increase company sales significantly, through an effective investment in Window display design, Visual merchandising as well with a good Production & Project management.
Contact me +34 619 747 709 info@joseluisledesma.com
Window
Display Design
I can design window display decorations, according to a corporate image, based on a brief or you can ask me for fresh and new ideas.
I introduce a total image proposal for your approval. 100% communication. 100% customer attraction. Process easierst, because I do Production Management working closely with manufacturing partners in Europe or Asia, means I can obtain the best price for window display decorations or other items. I carefully study your shop window display plans to calculate the precise number of decorations you need. Everything is done according to your budget. I deal directly with the factories & I visit them often to monitor production to get a perfect decoration quality, packaging or other needs accordingly.
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Management
Do you need a complete plan because you are starting a new retail project? Or do you have an old retail image or inefficient organizational system which you need to update?
Through the practice of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time. I create new projects integrating design collections, products, architecture, marketing & logistics, etc., in one complete Strategy. After all, Project management is about understanding all the many perspectives within a company & applying the correct method to get the SMART aim.
Project
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Visual
Merchandising
How can your product be more visible, attractive & best selling? How evaluate your visual merchandising status?
Brand & collection shop study, shop parametrization, cold & hot areas, rentability per square metre, manuals, etc. I can implement or change completely your Visual Merchandising.
Planning the Sale season, POS, which font to use, color of promotions, the quantity of collections displayed, Sale window decorations, percentage of discount to apply, promotional actions and much more in Visual Marketing.
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Collection
Coordination
Before your collection or product goes to the shop, it is important to study, identify & separate the best sellers & the key items...to decide the best total looks & dates for launching for each collection capsule.
Fashion
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Graphic
Design
I know how to create a logo, corporate identity, editorial design, advertising design, posters, packaging ideas, dossiers, window display design, visual merchandising layouts, display strands, prepress consulting & 3D.
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Furniture
Design
Currently most architectural studios are hiring Visual Merchandising Managers to determine the suitability of their Retail design to the product, shop usability, versatility of the walls, frontals, stands & furniture. A Visual Merchandising Manager makes the shopping experience for customers more real and intimate.
The design of some pieces of furniture, favour the introduction of new products, improve product visibility & contribute to more sells.
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Stands
Exhibitions stands, main displays shop entrances need appropriate decorations & mannequins to an excellent result. The design of a complete seasonal image has to produce & provide some extra decorations inside stores to complete seasonal Window Displays, personalising your shop, corner, restaurant or interior with podiums, accessories stands, decoration for shelves, stickers, entrance shop expositions, hangers & new furniture. The shop environment would be stronger & have a better impact.
Exhibition
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stylist &
Coolhunting
How to make it look good ? Advertising, Photoshoots, Personal shopper & Fashion protocol. Coolhunting, l essential to identify new Retail Trends.
Fashion
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& training
Key to good Window Display and Visual Merchandising is increasing your team's knowledge & skills by investing in their training. My objective is to improve the Visual merchandising & Window display team's skills to move forward from the best image basis to upper levels.
If you want to increase your companies profit give the right tools to your Visual Merchandising team.
Teaching
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