The importance of a good Window design
Note: Studying the competition is not copy! It is to have a point of reference to know, what we have to do better and differently.
Once we have clear the paragraph above. We use another indispensable tool to have a successful Window design or Showcase: The composition. Why is it so important ? Because during the process of design composition ( which in this case, we talk about design as a concept of form, materials, dimensions, color, assembly systems or other issues for the final result ), we solve the visual problem.
Thanks to the Competition’s study, we can help to retail brands or wholesale malls, to have visual purpose and it is executed with the composition, which is composed, for example, thru: Balance, Stress, Leveling, Grouping, Attraction and Positive-Negative of the different elements. Of course the creative value of each one is fundamental, but with a good knowledge and experience, we will better to understand the needs of each retail brand or wholesale.Contact me