Lighting in fashion and retail
Lighting design and store design is one of the main tools to achieve certain effects that can be very useful, either to focus attention on certain products or to create different rhythms in the space.Light naturally attracts us and when
Trends 2020
Trends are ephemeral, in continuous movement and evolution. In the world of Fashion, Design and Retail is essential to study these trends in order to know their forecasts. Analyzing and knowing what will be booming in the future, is very valuable for professionals
Tendencias 2020
Las tendencias, efímeras y volátiles, están en continuo movimiento y evolución. En el mundo de la Moda, del Diseño y del Retail es fundamental estudiar estas tendencias para conocer sus previsiones. Analizar y conocer lo que va a estar en auge
The future of fashion in Asia
When we think about Asia, we are thinking about technology, innovation and future. Nowdays, the industry of fashion in the Asian Market it’s growing every day more. In fact, in the last years, the economic statistics tell us that fashion, design
The shop window design color importance
Color is a key element in the visual communication code. Also, it plays a very important role in the shop window design, it can influence the emotions, communicate messages and sensations to our public. We know that a good window design
Valentine’s Day: the 4 most important elements for your window display
Valentine's Day is just around the corner. Discover how to create an attractive window display for these dates. 1) The color is the key for an attractive window display. Warm tones and pastel colors are the most suitable tones for Valentine's Day. Above
Christmas and much more
One of the best examples of Window display investment in the retail is the Christmas campaign. Although, it is true that there are other campaigns with a cultural origin such as Ramadan, Halloween, Easter, Diwali, Hanukkah, etc. Christmas, could be the
Técnicas de diseño de escaparates del futuro. Window design techniques for shop windows of the future
Técnicas de diseño de escaparates del futuro: el target objetivo siempre serán las personas. Cada vez resulta más habitual ver cómo el mundo del retail quiere reinventarse apostando por incorporar la tecnología a todo el entorno. Aquí se incluyen, por supuesto los
My favourite mannequins: Hans Boodt
My favourite mannequins: Hans Boodt To change, as the world changes too. To believe a shop is always perfect, is a mistake. The world goes forwards, with different circumstances, people’s tastes evolve and our perceptions changes much faster than the
My favourite mannequins: Atrezzo
My favourite mannequins: Atrezzo A store without mannequins, is an unfinished store, a naked store, without identify. It is essential to resemble our life style, enhancing retail service, seducing and caring for customers, using ways to exhibit and decorate close to
Back to school
Back to school Marketing campaign planing is crucial in Retail. It would not be realized, without Visual Merchandising. The campaign's success, back to school will depend largely on how attractive the Window Design is. Remember a good Window Display ensures a 75% chance
Sales ? Rebajas
Five clues for beginners 1. Taking a walk, getting lost in the city and focusing on luxury brands, as well as lesser known boutiques, because they have a very original products selection. In sales season, you will get a product with a nice
Competition. Composition.
The importance of a good Window design Competition. Composition. One could conclude, that a Window display or Showcases are the DNA of retail brands or wholesale malls. But I would like to refer to two points, that makes a Window design
