The Art of Yayoi Kusama: Exploring the collaboration with Louis Vuitton
Yayoi Kusama is a Japanese artist who has been creating art for over 60 years. She is known for her unique and mesmerizing visual style, and her works have been exhibited around the world. Her art is often characterized by
El arte de Yayoi Kusama: explorando la colaboración con Louis Vuitton
Yayoi Kusama es una artista japonesa que lleva más de 60 años creando arte. Es conocida por su estilo visual único e hipnotizador, y sus obras se han expuesto en todo el mundo. Su arte se caracteriza a menudo por
Geometry and Visual Merchandising
Geometry is everywhere, wherever you look you can discover shapes such as triangles, circles, rhombuses, squares or hexagons. From art to architecture, cinema to fashion, there are many areas that use geometric shapes as the basis for their creations. Particularly in interior
Geometría y Visual Merchandising
La geometría está en todas partes, allá donde mires puedes descubrir formas como triángulos, círculos, rombos, cuadrados o hexágonos. Desde el arte hasta el mundo de la arquitectura, pasando por el cine y la moda, son muchas las áreas que usan las formas geométricas
Visual Storytelling and Retail
Storytelling is one of the most powerful strategies within a good strategic marketing and communication planning, it is based on telling stories that create an impact on the consumer's mind and that connect directly with them, very useful in the
Visual Storytelling y Retail
El Storytelling es una de las estrategias más potentes dentro de una buena planificación de marketing estratégico y comunicación, se basa en contar historias que creen un impacto en la mente del consumidor y que conecten directamente con él, muy
Art and Window display
Art is the concept that brings together all the creations made by human beings to communicate a personal vision of the world. Art is an expression of ideas, perceptions, emotions and is an inexhaustible source of inspiration, as some museums
Arte y Escaparatismo
El arte es el concepto que reúne todas las creaciones realizadas por el ser humano para comunicar una visión personal del mundo. El arte expresa ideas, percepciones, emociones y es una fuente de inspiración inagotable, como algunos museos y ciudades
Mannequins: origins and trends
The mannequins are one of the great protagonists of the Shop Window Displays and Visual Merchandising, since their creation they have evolved accompanying trends and innovations.But, what is their origin? Origins of mannequins The word mannequin comes from the Dutch "manneken" and
Maniquíes: origines y tendencias
Los maniquíes son uno de los grandes protagonistas de los escaparates y del visual merchandising, desde su creación han evolucionado acompañando tendencias e innovaciones. Pero ¿cuál es el su origen? Origines de los maniquíes La palabra maniquí procede del holandés manneken y significa "hombre pequeño”.
Visual Merchandising: the importance of materials
Visual Merchandising and Window Dressing, different disciplines, but associated and have a common ally: the decoration. These disciplines are the keys to enhance the image of a business. By studying the commercial space we have at our disposal, among many others,
Visual Merchandising: la importancia de los materiales
El Visual Merchandising y el Escaparatismo, disciplinas diferentes, pero asociadas y tienen una aliada común: la decoración. Dichas disciplinas son las claves para potenciar la imagen de un negocio. Estudiando el espacio comercial que tenemos a disposición, entre muchas otras, podemos
Cybersecurity and Retail
As we are in the middle of a digital revolution, the infrastructure of companies, organizations, and institutions in the world are at full swing in order to achieve efficient connectivity and develop their digital platforms without losing market share. The issue
Emotional Intelligence: how increase profits in Retail
Emotional Intelligence is a powerful tool that helps us increase the level of satisfaction and success in life and at work. People are emotional human beings and our emotions are what guide our actions. What exactly is Emotional Intelligence? According to the definition
Trends 2020
Trends are ephemeral, in continuous movement and evolution. In the world of Fashion, Design and Retail is essential to study these trends in order to know their forecasts. Analyzing and knowing what will be booming in the future, is very valuable for professionals
Seasonal Marketing Campaigns and Window Displays
With the arrival of Autumn, while many fashion brands are rushing to launch their Spring/Summer 2020 collections there are others that take advantage of the season change like Halloween to bring out seasonal marketing campaigns. Seasonal marketing consists in creating campaigns,
Campañas de temporada y Visual Merchandising
Con la llegada del otoño, mientras algunas firmas de moda se apresuran a sacar las nuevas colecciones Spring/Summer 2020, hay otras, que aprovechan el cambio de estación y la festividad de Halloween para lanzar breves campañas de temporada. El marketing de
The shop window design color importance
Color is a key element in the visual communication code. Also, it plays a very important role in the shop window design, it can influence the emotions, communicate messages and sensations to our public. We know that a good window design
Valentine’s Day: the 4 most important elements for your window display
Valentine's Day is just around the corner. Discover how to create an attractive window display for these dates. 1) The color is the key for an attractive window display. Warm tones and pastel colors are the most suitable tones for Valentine's Day. Above
Christmas and much more
One of the best examples of Window display investment in the retail is the Christmas campaign. Although, it is true that there are other campaigns with a cultural origin such as Ramadan, Halloween, Easter, Diwali, Hanukkah, etc. Christmas, could be the
Técnicas de diseño de escaparates del futuro. Window design techniques for shop windows of the future
Técnicas de diseño de escaparates del futuro: el target objetivo siempre serán las personas. Cada vez resulta más habitual ver cómo el mundo del retail quiere reinventarse apostando por incorporar la tecnología a todo el entorno. Aquí se incluyen, por supuesto los
My favourite mannequins: Hans Boodt
My favourite mannequins: Hans Boodt To change, as the world changes too. To believe a shop is always perfect, is a mistake. The world goes forwards, with different circumstances, people’s tastes evolve and our perceptions changes much faster than the
My favourite mannequins: Atrezzo
My favourite mannequins: Atrezzo A store without mannequins, is an unfinished store, a naked store, without identify. It is essential to resemble our life style, enhancing retail service, seducing and caring for customers, using ways to exhibit and decorate close to
Back to school
Back to school Marketing campaign planing is crucial in Retail. It would not be realized, without Visual Merchandising. The campaign's success, back to school will depend largely on how attractive the Window Design is. Remember a good Window Display ensures a 75% chance
Sales ? Rebajas
Five clues for beginners 1. Taking a walk, getting lost in the city and focusing on luxury brands, as well as lesser known boutiques, because they have a very original products selection. In sales season, you will get a product with a nice
Competition. Composition.
The importance of a good Window design Competition. Composition. One could conclude, that a Window display or Showcases are the DNA of retail brands or wholesale malls. But I would like to refer to two points, that makes a Window design
