Corporate sustainability

Corporate sustainability is an approach that seeks to preserve the environment, improve people’s quality of life, and at the same time optimize the profitability of a business. It involves implementing strategies and practices that minimize negative impacts on the environment and society, while promoting balanced and sustainable economic growth.

Business sustainability can be defined as the ability of a company to manage its operations in a responsible and ethical manner, taking into account social welfare, the environment and long-term economic profitability. This means that companies must be aware of the effects of their actions on the environment and society, and take measures to minimise them.

Why is it important?

Corporate sustainability is crucial in the world today for a series of reasons as:

1. Environmental and social awareness is on the increase, leading consumers to demand more environmentally and socially responsible products and services.
2. Companies that adopt sustainable practices can improve their image and reputation, which in turn can increase customer loyalty and profitability.
3. Implementing sustainability strategies can help companies to meet evolving regulations and legal standards, thereby reducing operational and legal risks.
4. Business sustainability can also result in greater efficiency and cost reduction through the conscious use of resources and innovation in processes and technologies.

Characteristics of corporate sustainability

Businesses should base their actions on universal principles in areas such as human rights, labour, anti-corruption and the environment. This means aligning their operational processes and internal policies with international standards and responsibilities in these areas, and adopting an ethical and responsible approach in all their decisions and actions. Below, we look at some key concepts of corporate sustainability and their practical contributions:

Social support

A sustainable business must be concerned not only with its own structure and operations, but also with the social issues surrounding it, such as the level of poverty, conflict, resource scarcity and the education of the workforce. Corporate sustainability is also measured through indicators that assess how much a company contributes to community development, such as the social empowerment index.

Embedding sustainability in the corporate DNA

Corporate sustainability should be an integral part of a company’s internal culture and processes, and not simply a series of isolated or reactive actions. This implies that sustainable practices are integrated into senior management decision-making, and that a positive and committed stance on sustainability is promoted among employees.

Publication of annual sustainability reports

Sustainable companies should publish annual reports describing their sustainability strategies and results achieved. These reports are an effective way of demonstrating a company’s commitment and responsibility to society and the environment, and can serve as an incentive for other companies to adopt similar practices.

Integration with local communities

Sustainable organizations should establish positive links with local communities, strengthening civil society and promoting civic and democratic values. This involves contributing to the development and well-being of the community, generating employment, promoting culture and education, and improving the quality of life of the general population.

Steps towards company sustainability

There are undoubtedly a number of essential steps that need to be taken to move towards corporate sustainability:

1. Build and strengthen trust:

Transparency and communication are key to building trust among employees, customers and partners. Companies must be honest and open about their sustainability practices and policies, and show their commitment through concrete actions and measurable results.

2. Focusing on climate and environmental concerns

Companies should prioritize reducing their environmental impact and taking action to combat climate change. This may include adopting renewable energy sources, reducing greenhouse gas emissions, and implementing resource conservation and recycling practices.

3. Integrate innovation into business strategy

Innovation is key to developing sustainable solutions and improving resource efficiency. Companies should explore new technologies and processes that allow them to reduce their environmental footprint and optimize their operations, while adapting to market changes and trends.

Indicators of corporate sustainability

To measure progress in implementing sustainable practices, companies can use key performance indicators (KPIs) in the areas of environmental, social and economic sustainability such as:

• Effective use of natural resources.
• Measuring resource and raw material depletion.
• Minimizing the use of environmentally harmful materials and products.
• Prevention of negative impacts on ecosystems.
• Production and use of environmentally friendly products.
• Percentage of employees who consider that the company acts responsibly.
• Number of full-time employees engaged in social investment projects.
• Funds raised for humanitarian and non-profit organizations.
• Employee salaries, contracts and benefits.
• Customer satisfaction, retention, loyalty.
• Employee satisfaction, competence and commitment.
• Accounting policies.
• Budget evaluation.

Corporate sustainability is not only vital to contribute to the preservation of the environment and the communities in which organizations are inserted, but also to the improvement of employees’ professional lives and the relationship with consumers and users. Implementing sustainable practices can make a significant difference to the success and profitability of a company in today’s world.

Ready to start implementing corporate sustainability in your organization?

Sources: eleconomista.es; ibm.com; safetyculture.com; elpais.com

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We know that the textile industry is one of the most polluting industries, as it generates a large amount of waste.

Sustainable fashion is a very old topic of debate. There are advances, but we have to do better, proposing projects that help achieve profitable sustainability, that encourage investors.

The fashion industry is a sector with numerous processes that have a negative impact on the environment. Among many others, from manufacturing, distribution, marketing, to the management of surpluses.

Did you know that recycling, in many cases, also involves processes that affect the environment? Or that there are products that cannot be recycled due to the mix of materials at source?

And one of the keys to reducing the impact on the environment is undoubtedly to adopt new techniques to optimize and reduce the carbon footprint.

Although in reality, all processes must be reviewed and provided with economic resources, in order to achieve sustainable fashion itself. It is proven that sustainability has a much higher return on investment than other industry models, which are not.

But what is this new trend?

Upcycling is a recent term used to describe techniques that involve the transformation of waste or scrap into new objects of value. It can be used for the creation of: furniture, clothing, textiles, decorative objects, etc. 

This term was coined in 1994, when Reiner Piltz mentioned it in an article by Thorton Kay of Salvo. Also called supra-recycling or creative recycling, it means reusing and improving what you already have.

 Currently, this trend is very popular in the fashion industry, although it is also present in other areas.

Upcycling should not be confused with recycling, since the former has a more artistic and functional function. In any case, the objective is the same: to reuse a material and give it a new life.

In synthesis, the upcycling tries to reuse old or stock garments to give them a second life and to take advantage of the energy spent in their manufacture.

In this approach, no new raw materials are needed and nothing that has already been created is thrown away, which is an important step towards the circular economy and to reduce the environmental impact.

Upcycling and fashion brands

Every year around 70 million tons of clothing are consumed worldwide and in Spain alone, according to the Iberian Textile Recycling Association, around 800,000 tons of textile waste are generated annually. 

If these garments were reused, a large amount of water and resources would be saved and CO2 emissions would be considerably reduced.

Upcycling also proves that sustainability is not incompatible with design, and many companies are adopting this type of trend.

Companies like Nike, which through the Move to Zero project is committed to reducing waste to zero, have managed to turn their own waste into real objects of desire. Like the futuristic Space Hippie sneakers, inspired by life on Mars and, consequently, by the scarcity of resources.

Among other brands dedicated to this trend, we can find:

• BODE. A Woolmark Award finalist, Emily Adams Bode is one of the industry’s up-and-comers, her agender shows at New York Men’s Fashion Week declare a firm commitment to sustainability with collections made from already used fabrics.

• RAVE REVIEW. Josephine Bergqvist and Livia Schück are other pioneers in this field, scouring flea markets, thrift stores or sales to rescue garments and reinvent them. In their atelier in Sweden, they use already depreciated fabrics to design dresses or coats.

• HÔTEL is another great example. When the Ritz in Paris closed its doors for renovation, kilos of curtains, tablecloths and bedspreads were left homeless. Alexandra Hartmann got hold of many of those pieces and uses them as the basis for her collections.

Upcycling is a new way of creating fashion that aims to put an end to the mass production of disposable garments. The concept of upcycling bets for a different and unique fashion, and we hope that this trend is here to stay.

Sources: vogues.es; smoda.elpais; itfashion.com; nike.com, joseluisledesma.com

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But what exactly is Vintage?

Vintage is an English word derived from the French “vendenge” which translates as “old wine” that translated to the fashion world could be interpreted as “love for the past” and represents fashion trends through unique garments and elements from previous eras.

Today, it consists precisely in recovering the pieces of the past to create a contemporary and sustainable style.

The cyclical nature of fashion has always fostered a sense of nostalgia, but beyond reinvention, there are other sentiments that are motivating this look back, such as sustainability.

In some countries, such as the United States, buying and wearing vintage clothing is a trend that has been around for decades, while in Europe it is a relatively new habit that is growing steadily, in fact it is a moving market that is gaining more and more space and followers.

It is important to highlight the benefits that this type of consumption brings to the environment. For example, vintage clothing, apart from reducing the amount of raw materials used by the fashion industry, also helps to reduce the carbon footprint generated by its commercialization and distribution.

According to the Ellen MacArthur Foundation, we use a garment 7 to 10 times before discarding it, and 80 billion items are purchased worldwide each year. Given this situation, promoting a sustainable model applied to fashion seems essential.

If you are interested in the vintage world: here you can find a small guide with a selection of physical and online stores where you can find unique garments.

• Vestiaire Collective: this platform, pioneer of second-hand luxury, with offices in New York, London, Berlin, Milan and Paris, is a community to buy and sell unique second-hand products in the best conditions. It has a permanent catalogue of more than 600,000 products that are joined weekly by thousands of options that previously pass an exhaustive quality and authenticity control by a team of experts.

• Depop: is a 2.0 flea market very appreciated by the Z generation that offers its users the opportunity to buy and sell vintage clothing. It currently has 13 million users in more than 147 countries, including Spain.

• Vintalogy: has different physical stores in Madrid in addition to its online store. They offer a selection of casual style garments as well as some of the most iconic sneakers in history.

• Flamingo Vintage Kilo: is the first boutique in Spain specialized in the sale of unique vintage pieces of North American origin that are sold by weight. In addition to an online store, it has several physical spaces in different cities in Spain.

• Blow by Le Swing: is one of the reference stores of luxury vintage in Barcelona.

• Rokit: is one of the best stores in London to find vintage and retro clothing. It has different physical spaces around the capital, as well as an online store.

• Amore Vintage: in this famous Tokyo store there are about 6,000 products: from iconic collections to limited version pieces. Amore Vintage has consolidated its position as the best destination to find luxury vintage garments from brands such as Chanel, Hermès, Louis Vuitton, Gucci, Fendi, Dior, Prada, Ferragamo and Celine.

• Humana Vintage: is one of the reference of second-hand clothing stores related to the foundation Pueblo para Pueblo, which works with cooperation projects in countries in Africa, South America and Asia. They have different stores in Barcelona, Madrid, Granada, Milan and Turin. They have recently opened a new ‘vintage’ space, with a selection of clothing and accessories from past decades.

Undoubtedly, the Fashion and Retail industry has to look to the past to build a responsible and sustainable future.

Have you decided to try yet a vintage store?

Sources: joseluisledesma.com, ellenmacarthurfoundation.org, lavanguardia.com, telva.com, elle.com, marie-claire.es, vogue.es

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Pero, exactamente ¿qué significa Vintage?

Vintage es una palabra en inglés derivada del francés “vendenge” que se traduce como “vino añejo” que trasladado al mundo de la moda podría interpretarse como “amor por el pasado” y representa las tendencias de moda a través de prendas y elementos únicos de épocas anteriores.

Hoy en día, consiste precisamente en recuperar las piezas del pasado creando un estilo contemporáneo y sostenible.

La naturaleza cíclica de la moda siempre ha fomentado un sentido de nostalgia, pero más allá de la reinvención, hay otros sentimientos que están motivando esta mirada hacia atrás, como la sostenibilidad.

En algunos países, como en Estados Unidos, comprar y utilizar ropa vintage es una tendencia que existe desde ya hace varias décadas mientras en Europa es un hábito relativamente nuevo que no para de crecer, de hecho es un mercado en movimiento que está ganando siempre más espacio y seguidores.

Es importante remarcar los beneficios que aportan al ambiente esta modalidad de consumo. Por ejemplo, la ropa vintage aparte reducir la cantidad de materias primas usadas por la industria de moda también ayuda a disminuir la huella de carbón generada por su comercialización y distribución.

Según la Ellen MacArthur Foundation, utilizamos de 7 a 10 veces una prenda antes de deshacernos de ella y cada año se compran en el mundo 80.000 millones de artículos. Ante esta situación promover un modelo sostenible aplicado a la moda parece imprescindible. 

Si estás interesado en el mundo del vintage: aquí podrás encontrar una pequeña guía con una selección de tiendas físicas y online donde buscar prendas únicas.

• Vestiaire Collective: esta plataforma, pionera del lujo de segunda mano, tiene oficinas en Nueva York, Londres, Berlín, Milán y París es una comunidad para comprar y vender productos únicos de segunda mano en las mejores condiciones. Cuenta con un catálogo permanente de más de 600.000 productos al que se unen semanalmente miles de opciones que previamente pasan un exhaustivo control de calidad y autenticidad por un equipo de expertos. 

• Depop: es un mercadillo 2.0 muy apreciado por la generación Z que ofrece a sus usuarios la oportunidad de comprar y vender ropa vintage. Actualmente cuenta con 13 millones de usuarios en más de 147 países, entre ellos España.

• Vintalogy: cuenta con diferentes tiendas físicas en Madrid además de su tienda online. Ofrecen una selección de prendas de estilo casual además de algunas de las zapatillas de deporte más icónicas de la historia.

• Flamingo Vintage Kilo: es la primera boutique de España especializada en la venta de piezas únicas vintage de origen norteamericano que se venden al peso. Tiene además de una tienda online varios espacios físicos en diferentes ciudades de España.

• Blow by Le Swing: es una de las tiendas referentes del vintage de lujo de la ciudad condal.

• Rokit: es una de las mejores tiendas de Londres para encontrar ropa vintage y retro. Cuenta con diferentes espacios físicos por la capital además de una tienda online.

• Amore Vintage: en esta célebre tienda de Tokio hay alrededor de 6.000 productos: desde colecciones icónicas hasta piezas de versión limitada. Amore Vintage ha consolidado su posición como el mejor destino para encontrar prendas vintage de lujo de marcas como: Chanel, Hermès, Louis Vuitton, Gucci, Fendi, Dior, Prada, Ferragamo y Celine.

• Humana Vintage: es una de las cadenas de referencia de ropa de segunda mano vinculada a la fundación Pueblo para Pueblo que trabaja con proyectos de cooperación en países de África, Sudamérica y Asia. Cuentan con diferentes tiendas en Barcelona, Madrid, Granada, Milan y Turín. Recientemente han abierto un nuevo espacio ‘vintage’, con selección de ropa y accesorios de décadas pasadas.

Sin duda, la industria de la Moda y del Retail tiene que mirar hacia el pasado para construir un futuro responsable y sostenible.

¿Te has animado a probar alguna tienda vintage? 

Fuentes: joseluisledesma.com, ellenmacarthurfoundation.org, lavanguardia.com, telva.com, elle.com, marie-claire.es, vogue.es

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According to a study conducted by Digital News Report, podcasts in Spain are used by 39% of Spanish Internet users, whose purposes are: to inform (45%), educate (31%) and entertain (34%).

In 2020, according to Listen Note, there were 1.7 million podcasts with more than 82 million episodes in more than 100 languages; English being the main language with 900,000 programs, followed by Spanish with 100,000.

The advantages of podcasts are many: you can listen to them wherever you want, while doing other activities, besides it does not require a large investment for the brands that want to produce them, allowing to communicate and tell stories in a simple and direct way.

It is also a very accessible format, you only need a device with an internet connection to access the applications developed for this purpose. Among the most used are iVoox, Apple Podcast and Spotify.

Certainly, this formula for information and entertainment has come to stay.

In the fashion industry there are already many brands that have opted for podcasts. Here is a list of our personal selection.

• Fash-ON Fash-OFF

This i-D podcast, comes direct from London, is indispensable for all those who are passionate about fashion, style and the latest trends. You can get inspired by listening to talk about the designer’s collections and everything you need to know about fashion. You can find it on Spotify or Apple Podcast.

• THE MEMORY OF… With John Galliano.

This celebrated podcast first launched in 2018 and is still very successful.

It’s a journey inside Galliano’s personal atelier where the designer reveals his way of thinking, understanding fashion and about new ways of defining feminine or masculine. “A story usually heard only by those who belong to the fashion circle.” This is how he describes it. Essential to be inspired and learn from one of the most visionary designers in fashion.

• Gucci Podcast

Gucci Podcast is available on Spotify, Soundcloud and Apple Podcast. The topics are varied and very interesting, with guests such as Massimo Bottura, the three Michelin star chef in charge of Gucci Osteria. Each episode focuses on important topics for the brand, such as feminism and the socio-cultural problems that we are living today. You can’t miss it!

• Dressed: The History Of Fashion

This podcast created and hosted by Cassidy Zachary and April Calahan explores the incredible social and cultural history behind the clothes we wear every day. You can find a new episode every Tuesday and Thursday.

• The Collective Podcast

Although is not a fashion-specific podcast, The Collective Podcast offers bi-weekly episodes of entertaining and informative discussions with creative industry leaders from around the world. Created and hosted by designer and director Ash Thorp, it aims to explore the struggles of work/life balance to share the experiences of influential creatives from all walks of media, including designers, illustrators, visual effects artists, writers, painters and programmers. It’s definitely a must-have podcast for all lovers of creativity.

• La moda dice

This podcast directed by the Argentine Eugenia Maurello, a journalist with a postgraduate degree in Sociology of Design, tells us about fashion and its social role, covering topics such as sustainability and diversity.

• Slow Fashion Life

Slow Fashion Life is a bi-weekly podcast that approaches issues of the fashion world but from a perspective of sustainability. Cristina Aparicio, the host of the podcast, spreads sustainable fashion through interviews and stories of different sustainable brands, women entrepreneurs and their experiences with slow fashion reflecting on topics such as sustainable fabrics, the origin of clothing and fashion scene from an ethical perspective.

• Un Podcast de Moda

Un Podcast de Moda de S Moda (El País) is one of the Spanish-language podcasts on fashion par excellence.

The journalists Clara Ferrero and Carlos Megía, tell us about trends, entertainment, analyzing all the looks of the red carpets and the most important events in the fashion world with their direct and simple way of communicating. 

This is our personal selection of the most interesting podcasts of the moment about fashion and design, without a doubt, there are many more creators in this panorama that offer quality content. What are your essential podcasts?

Sources: Digital News Report, Listen Note, Apple Podcast, SModa

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Según un estudio realizado por Digital News Report, el podcast en España es utilizado por el 39% de los internautas españoles, los cuales tienen los como propósito: informarse (45%), formarse (31%) y entretenerse (34%).

En 2020, según Listen Note, existían 1,7 millones de podcasts con más de 82 millones de episodios en más de 100 idiomas; siendo el inglés el idioma principal con 900.000 programas, seguido por el español con 100.0000.

Las ventajas de los podcasts son muchas: puedes escucharlo donde quieras, mientras haces otras actividades y sobre todo no requiere una gran inversión para las marcas que los quieren producir, permitiendo comunicar y contar historias de forma sencilla y directa.

Además es un formato muy accesible, solo necesitas un dispositivo con conexión a internet para acceder a las aplicaciones desarrolladas a propósito. Entre las más utilizadas tenemos iVoox, Apple Podcast y Spotify.

Sin duda, esta fórmula de informarse y entretenerse ha llegado para quedarse.

En la industria de la moda ya son muchas las marcas que han apostado por los podcasts. A continuación os dejamos un listado de nuestra selección personal de podcast en ingles y español.

• Fash-ON Fash-OFF

Este podcast de i-D, directamente desde Londres, es indispensable para todos los apasionados de moda, estilo y de las últimas tendencias. Puedes inspirarte escuchando hablar sobre las colecciones de los diseñadores y todo lo que necesitas saber sobre moda. Puedes encontrarlo en Spotify o en Apple Podcast.

• THE MEMORY OF… With John Galliano.

Este célebre podcast en inglés lanzado por primera vez en 2018 sigue teniendo mucho éxito.

Es un viaje a dentro el atelier personal de Galliano donde el diseñador revela su manera de pensar, entender la moda y sobre las nuevas maneras de definir lo femenino o masculino. “Una historia usualmente escuchada solo por aquellos que pertenecen al círculo de la moda.” Así lo describe. Imprescindible para dejarse inspirar y aprender de uno de los diseñadores más visionarios de la moda.

• Gucci Podcast

Gucci Podcast está disponible en Spotify, Soundcloud y Apple Podcast. Los temas son variados y muy interesantes, además cuenta con invitados como Massimo Bottura, el chef de tres estrellas Michelin a cargo de Gucci Osteria. Cada episodio aborda temas importantes para la marca como por ejemplo el feminismo y los problemas socioculturales que se viven al día de hoy. ¡No te lo puedes perder!

• Dressed: The History Of Fashion

Este podcast creado y presentado por Cassidy Zachary y April Calahan explora la increíblemente historia social y cultural detrás de la ropa que usamos cada día. Puedes encontrar un nuevo episodio todos los martes y jueves.

• The Collective Podcast

Aunque no se trate de un podcast específico sobre moda, The Collective Podcast ofrece episodios quincenales de debates entretenidos e informativos con líderes de la industria creativa de todo el mundo. Creado y presentado por el diseñador y director Ash Thorp, su objetivo es explorar las luchas del equilibrio trabajo  y vida diaria para compartir las experiencias de creativos influyentes de todos los ámbitos de los medios, incluidos diseñadores, ilustradores, artistas de efectos visuales, escritores, pintores y programadores. Sin duda es un podcast indispensable para todos los amantes de la creatividad y del diseño.

• La moda dice

Este podcast dirigido por la argentina Eugenia Maurello, periodista con Posgrado en Sociología del Diseño nos cuenta sobre la moda y su rol social tocando temas como la sostenibilidad y la diversidad.

• Slow Fashion Life

Slow Fashion Life es un podcast quincenal que aborda los asuntos del mundo de la moda desde una perspectiva de la sostenibilidad. Cristina Aparicio, la host del podcast, difunde la moda sostenible por medio de entrevistas e historias a distintas marcas sostenibles, mujeres emprendedoras reflexionando sobre temas como tejidos sostenibles, el origen de la ropa y la moda vista desde una perspectiva ética.

• Un podcast de moda

Un Podcast de Moda de S Moda (El País) es uno de los podcasts en castellano sobre moda por excelencia. Las periodistas Clara Ferrero y Carlos Megía, nos cuentan sobre tendencias, entretenimiento analizando todos los looks de las alfombras rojas y de los eventos más importantes del mundo de la moda con su manera de comunicar directa y sencilla. 

Este es nuestra selección personal de los podcasts más interesantes del momento sobre moda y diseño, sin duda, hay muchos más creadores en este panorama que ofrecen contenido de calidad. ¿Cuáles son tus podcasts imprescindibles?

Fuentes: Digital News Report, Listen Note, Apple Podcast, SModa

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El 2019, sin duda, ha sido un año muy importante para la Moda, marcado principalmente por movimientos como la sostenibilidad, la inclusión y el empoderamiento femenino. Pero, ¿qué podemos esperar para este 2020? 

Aquí os contamos algunas de las tendencias que marcarán el 2020:

Space Era

Una de las tendencias de este 2020 será el futurismo que llevará consigo tejidos holográficos y colecciones de inspiración espacial y sobrenatural. La ciencia ficción será fuente de inspiración a la hora de crear texturas que van desde lo orgánico hasta lo puramente industrial. Todo eso, surge paralelamente a la preparación para el lanzamiento de cuatro misiones a Marte, la fase de pruebas del cohete reutilizable Space X y una nueva generación de naves espaciales con tripulación humana.

(Fuente Lyst)

Hiperrealidad

Paisajes oníricos, psicológicos y psicodélicos serán la inspiración para colecciones donde moda y tecnología se encuentran. Las prendas de punto circular simbolizan el futuro, mientras las superficies iridiscentes son un guiño a lo digital. Ciencia, digital y tecnología serán los protagonistas en las tendencias 2020.

(Fuente WGNS y Pinkermoda)

Moda y política

La moda puede ser una poderosa herramienta de comunicación, siempre ha ocupado un lugar importante en los cambios sociales y ha sido un fiel reflejo de las divergencias políticas, de los estilos urbanos y culturales reivindicativos. Por ejemplo, las corbatas del candidato demócrata a la presidencia de EE. UU., Tom Steyer, ya han sido objeto de búsquedas y tuits en su país, y con las elecciones de EE. UU. a la vuelta de la esquina, sin duda, nos esperamos más estilismos con mensajes políticos en 2020.  

(Fuente LYST)

Feminismo y feminidad 

En la colección de primavera-verano 2020 de Chloé se ha celebrado la mujer con el mantra de “feminidad anclada en la realidad”. El empoderamiento femenino y el movimiento feminista se trasladan en el 2020 con colecciones que identifican más a la mujer, su rol y su poder. Las tendencias parecen alejarse de la estética andrógina para abrir espacio a sastrería, minimalismo, prendas románticas y naïf.

(Fuente Vogue)

Pantone Color del Año

En una época en que la tecnología sigue por delante de la capacidad humana de procesarlo todo, Pantone ha mostrado la necesidad de colores que desprenden honestidad y protección. De hecho, así será el color del 2020 que sustituirá el “Living Coral” de 2019. Hablamos del 19-4052 Classic Blue, la tonalidad que, este año, será la referencia en muchos campos creativos. Se trata de un azul atemporal que destaca por su elegancia y infunde calma, confianza y conexión. El Classic Blue es un azul reflexivo que fomenta la resiliencia.

(Fuente Pantone)

Experiencias inmersivas

La tecnología está cambiando la forma en que cada industria se mueve. Siempre mas empresas utilizan nuevas tecnologías para crear experiencias inmersivas para sus clientes. Es el caso de la realidad virtual y aumentada, que serán unas de las tendencias 2020, con las cuales podremos experimentar la exploración virtual de productos, tiendas o hasta la posibilidad de probar prendas.

(Fuente Forbes)

Impresión 3D

El 2020 será, también, la época de despegue de las impresoras 3D, de las que se dice constituirán la próxima revolución tecnológica. Según las previsiones de la consultora Context, el mercado alcanzará un volumen de facturación de 16.000 millones de dólares.  En el mundo del Retail y del Visual Merchandising, nosotros apostamos por el fin de la era de los mannequins blancos y sin rasgos que serán sustituidos por mannequins impresos en 3D, personalizados por temporada según cada marca.

Mantenerse al paso con las tendencias y seguir innovando puede ser complicado, por ello, es importante contar con los profesionales del sector que puedan guiarte en este proceso. Si buscas innovar tu imagen y tus escaparates, siguiendo las tendencias 2020, no dudes en descubrir mis servicios. 

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In response to fast fashion bad habits, in the last decades the world of Fashion and Retail has started a sustainable revolution.

Slow fashion seeks to reduce pollution, use sustainable raw materials, recycle, optimize designs to avoid waste and provide the necessary guarantees to producers and workers.

In addition, sustainable fashion is committed to a circular economy, applying new design and production model so garments can be recycled.

The pioneers of the sustainable revolution

The efforts to move towards a more eco-friendly fashion model can be seen in prestigious names, which were the pioneers of this movement, such as Vivienne Westwood (featured blog photo) or Stella McCartney. Two of the personalities most committed to embrace a sustainable attitude.

Vivienne Westwood has been collaborating since 2010 with the Ethical Fashion Initiative to promote activism and achieve social improvements in developing countries.

Stella McCartney, with their collections made from recycled materials, showed us that ethical fashion is possible and totally necessary. She’s being a milestone for the sustainable fashion industry.

With the launch of the Fashion Industry Charter for Climate Action in 2018, the textile sector has taken another significant step to address climate change.

The agreement signed by brands like Adidas, Burberry, Esprit, Guess, Gap Inc. Hugo Boss, H&M Group, Inditex, Kering Group, Levi Strauss & Co., Puma SE, Target, has set the goal of reducing emissions by 30% in 2030 and stop producing them completely in 2050.

In fact, there are many luxury names that have already decided to show that it’s not necessary to exploit the planet for the creation of their collections. 

Some of the biggest fashion brands like, Armani, Gucci, Ralph Lauren, Tommy Hilfiger and Hugo Boss, among others, have already renounced the use of animal leather.

Meanwhile, brands from the LVMH group, such as Louis Vuitton, Dior, Celine or Fendi have focused mainly on packaging, which has already been reduced up to 60%.

Creating and maintaining a balance between production and respect for the Planet is possible.

The concept of sustainable and respectful fashion cannot exist without more responsible consumption habits in order to become consumers who don’t aspire to buy more, but buy better.

Sustainable Window Displays

If we talk about sustainable fashion we also talk about sustainable design, fundamental for the creation of projects that meet the needing of customers, without compromising the Planet.

The most important thing we can do as professionals of Window Display & Visual Merchandising sector is to create designs in a responsible manner keeping in mind the social and environmental impact that involves, always looking for the highest quality materials. Being sustainable doesn’t mean giving up style.

It’s necessary to propose new ways to use products and materials with which we can create impactful spaces. Materials such as reclaimed wood, ecological or recycled wood, recycled plastic, types of metals such as aluminium (non-toxic and 100% recyclable) types of cardboard, fabrics or the use of 3D printers can be great allies to create very attractive and sustainable windows displays.

Fashion brands and decoration factories that adopted a sustainable model could at least double the long-term benefits in comparison with those that are not.

In fact, among other measures, the decoration factories would include a free collection service of the decoration used by the clients for their recycling, the use of non-harmful materials, the optimization in the design process to produce the indispensable elements, packaging control and production planning.

One of main functions as a Visual Merchandising professionals is to seek and find solutions for the challenges currently presented by the world of Fashion and Retail.

As professionals of Window Display and Visual Merchandising, it’s essential to have the technical knowledge of products in order to carry out an eco-design and guide our clients to maintain a sustainable approach.

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