What effect does light have on us?

In short, light has the ability to activate or deactivate certain emotions, and depending on how it is implemented can help us to build different times of permanence in each place inside a store, so it is important to note that if we maintain the same levels of lighting throughout the space, the rhythm of shopping will be monotonous and boring.

But what are illumination levels?

In simple terms, lighting levels can be general or localized.  If we distribute the luminaries correctly, we can create spaces where the general light helps users to move around comfortably, while a localized light helps us to redirect their attention to the spaces or products we want to highlight. 

In addition, today there are a wide variety of devices that allow us to use different colors, tones and temperatures to achieve a variety of effects and to reconfigure the space according to our needs.

What atmosphere do we want to generate in our store?

The most important thing before choosing the lighting is to know what atmosphere we want to generate in our commercial space.

Foremost, we have to be clear about our corporate image, since the lights have to be in accordance with it.

-The lighting of our projects has to be well planned. A commercial strategy supported by a well-executed lighting plan increases the chances of sales.

José Luis.

Lighting is another attribute that describes the personality of a brand. If we want to invite our customers to enter inside our space, we have to make sure that the store is correctly visualized from the outside. Lighting is closely related to two fundamental aspects:

• The product we sell
• What we want to convey to consumers

The lighting serves as a way to attract the customer to our shop window or to highlight an article with respect to the rest. For example, a dark shop window or one with many reflections will make it difficult for the consumer to see the product clearly.
Also, don’t forget that lighting is a great opportunity to create an original design for the decoration of your space.

Cold or warm lighting?

To choose the tones of the lighting of the space we have to know the psychology of colors and these always have to be in accordance with the different elements of the space and with the personality of the brand.

Lighting can be cold or warm, depending on the color temperature. Using one or the other will depend on the areas to be illuminated. 

For example, we will use a warm light in those areas where the customer has to spend more time. And a cold light in areas where we need more clarity, as in the cashier areas. 
We can take advantage of lighting to change the look of the space when there are new trends. In this way, we can dynamize and adapt our store without having to make large-scale reforms.

How to choose the lighting for stores?

It is important to choose the general luminosity of the store, depending on the atmosphere we want to produce, it will be more or less luminous. In the exhibition areas, the luminosity has to be adequate, so that the customer is not dazzled when looking at the product. 

LED lighting systems are undoubtedly the present and the future, mainly because of their efficiency and performance. Nowadays, it is the type of light that allows a low consumption at the same time that a high efficiency. 

When choosing types of lamps, it is necessary to take into account the color rendering offered and the ability to faithfully reproduce the colors of the products. It is a fundamental aspect to respect the attributes of the products, since if the client buys an article in the store and when it arrives at home it is of a different color, he could feel deceived.

Another aspect to take into account when illuminating the space is that light creates shadows and the more lamps we have, the more shadows we generate. 
The more punctual the light source is, the sharper the shadow will be, and the opposite with diffuse light sources. 
Normally, general lighting is diffuse and when we highlight we usually use a point light. Another option is to have backlit displays to eliminate shadows and also highlight the products.

For each space its own lighting 

In every store there are different spaces, from fitting rooms to cashiers to displays.
All these areas must be taken into account when thinking about a lighting design, since each area needs its own light depending on its purpose.

-“…creating spaces is beautiful and sometimes necessary, but it avoids illuminating nothingness”.

José Luis.

• Showcase: it is the first point of contact with the customer. In shop windows the most common is to use spotlights and spotlight rails to highlight the shape and texture of the products on display. Dimmers are used to create different atmospheres.

• Shelves: once in the store, it is of vital importance to direct the customer’s attention to the products on the shelves. Therefore, it is one of the areas of the store where lighting is most relevant and must be of high quality. 

• Fitting rooms: it is a decisive space for the purchase, so the light must be flattering. For this purpose, lights are used on the sides of the mirrors. This type of light helps to reduce shadows caused by overhead spotlights. It is also recommended that it be a warm light, more comfortable. And, if we want to save energy, motion sensors can be applied so that the light only turns on when someone is inside the fitting room.

• Checkouts: dynamic lighting is recommended to make the wait more pleasant. 

In short, in-store lighting has a very strategic functionality and goes beyond simply illuminating the exterior and interior of the store. If you are thinking about a new lighting strategy for your commercial space, do not hesitate to contact a professional in the sector who can advise you.

Sources: lighting.philips.es; caad-design.com; marcelaseggiaro.com; heca-group.com; studioescaparatismo.es; joseluisledesma.com

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Analyzing and knowing what will be booming in the future, is very valuable for professionals whom we are in these sectors. The 2019 has been a very important year for Fashion, marked mainly by movements such as sustainability, inclusion and empowerment. But, what can we expect in 2020?

Here are some of the trends that will see in 2020:

Space Era 

One of the biggest trends will be the futurism, it will carry holographic fabrics and collections inspired by space and supernatural. Science fiction will be a source of inspiration to creating textures from organic to industrial. This is coming along with the launch of four missions to Mars, the testing phase of the reusable Space X rocket and a new generation of human-manned spacecraft.

(Source Lyst)

Hyper reality

Dreamlike, psychological and psychedelic landscapes will be the inspiration for collections where fashion and technology meet. Circular elements symbolizes the future, while iridescent surfaces embraces the digital. Above all, science digital and technology will be the protagonists in the 2020 trends.

(Source WGNS y Pinkermoda)

Fashion and politics

Fashion can be a powerful communication tool, it has occupied an important place in social changes and has been a faithful reflection of political differences, urban styles and cultural revolutions. For example, the ties of the Democratic candidate for President of the United States, Tom Steyer, have already been the subject of searches and tweets in his country, and with the U.S. elections, just around the corner, we certainly expect more styling with political messages in 2020.

(Source LYST)

Feminism and femininity

In Chloé’s Spring-Summer 2020 collection, women have been celebrated with the mantra of “femininity anchored in reality”. Women’s empowerment and the feminist movement move forward in 2020 with collections that focuses on their role and power. Future trends seem to move away from androgynous aesthetics leaving room for tailoring, minimalism, romantic and naif garments.

(Source Vogue)

Pantone Color of the Year

In a time when technology is still ahead of human ability to process everything, Pantone has shown the need for colors that give us honesty and protection. Therefore, this will be the color of 2020 that will replace the 2019 Living Coral. We talk about of 19-4052 Classic Blue, the tonality that, this year, will be the reference in many creative fields. It’s a timeless blue that stands out for its elegance, calm, confidence and connection. This color is a reflective blue that fosters resilience.

(Source Pantone)

Immersive Experiences

Technology is changing the way every industry moves. More and more companies use new technologies to create immersive experiences for their clients. This is the case of virtual reality, one of the trends of 2020, which will allow us to experience the virtual exploration of products, shops and even trying garments.

(Source Forbes)

3D Printing

2020 will also be the time for the take-off of 3D printers, which are said to constitute the next technological revolution. According to the forecasts of the consulting firm Context, the market will reach a turnover of 16,000 million dollars. In the world of Retail and Visual Merchandising, we are committed to end of the age of white and unsightly mannequins and replaced them with 3D printed mannequins, customized by season according to each brand.

Keeping up with trends and continuing to innovate can be difficult, so it’s important to count with professionals in the sector that could guide you in this process. If you are looking to innovate your image and your window display, following trends 2020, don’t hesitate to discover my services.

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El 2019, sin duda, ha sido un año muy importante para la Moda, marcado principalmente por movimientos como la sostenibilidad, la inclusión y el empoderamiento femenino. Pero, ¿qué podemos esperar para este 2020? 

Aquí os contamos algunas de las tendencias que marcarán el 2020:

Space Era

Una de las tendencias de este 2020 será el futurismo que llevará consigo tejidos holográficos y colecciones de inspiración espacial y sobrenatural. La ciencia ficción será fuente de inspiración a la hora de crear texturas que van desde lo orgánico hasta lo puramente industrial. Todo eso, surge paralelamente a la preparación para el lanzamiento de cuatro misiones a Marte, la fase de pruebas del cohete reutilizable Space X y una nueva generación de naves espaciales con tripulación humana.

(Fuente Lyst)

Hiperrealidad

Paisajes oníricos, psicológicos y psicodélicos serán la inspiración para colecciones donde moda y tecnología se encuentran. Las prendas de punto circular simbolizan el futuro, mientras las superficies iridiscentes son un guiño a lo digital. Ciencia, digital y tecnología serán los protagonistas en las tendencias 2020.

(Fuente WGNS y Pinkermoda)

Moda y política

La moda puede ser una poderosa herramienta de comunicación, siempre ha ocupado un lugar importante en los cambios sociales y ha sido un fiel reflejo de las divergencias políticas, de los estilos urbanos y culturales reivindicativos. Por ejemplo, las corbatas del candidato demócrata a la presidencia de EE. UU., Tom Steyer, ya han sido objeto de búsquedas y tuits en su país, y con las elecciones de EE. UU. a la vuelta de la esquina, sin duda, nos esperamos más estilismos con mensajes políticos en 2020.  

(Fuente LYST)

Feminismo y feminidad 

En la colección de primavera-verano 2020 de Chloé se ha celebrado la mujer con el mantra de “feminidad anclada en la realidad”. El empoderamiento femenino y el movimiento feminista se trasladan en el 2020 con colecciones que identifican más a la mujer, su rol y su poder. Las tendencias parecen alejarse de la estética andrógina para abrir espacio a sastrería, minimalismo, prendas románticas y naïf.

(Fuente Vogue)

Pantone Color del Año

En una época en que la tecnología sigue por delante de la capacidad humana de procesarlo todo, Pantone ha mostrado la necesidad de colores que desprenden honestidad y protección. De hecho, así será el color del 2020 que sustituirá el “Living Coral” de 2019. Hablamos del 19-4052 Classic Blue, la tonalidad que, este año, será la referencia en muchos campos creativos. Se trata de un azul atemporal que destaca por su elegancia y infunde calma, confianza y conexión. El Classic Blue es un azul reflexivo que fomenta la resiliencia.

(Fuente Pantone)

Experiencias inmersivas

La tecnología está cambiando la forma en que cada industria se mueve. Siempre mas empresas utilizan nuevas tecnologías para crear experiencias inmersivas para sus clientes. Es el caso de la realidad virtual y aumentada, que serán unas de las tendencias 2020, con las cuales podremos experimentar la exploración virtual de productos, tiendas o hasta la posibilidad de probar prendas.

(Fuente Forbes)

Impresión 3D

El 2020 será, también, la época de despegue de las impresoras 3D, de las que se dice constituirán la próxima revolución tecnológica. Según las previsiones de la consultora Context, el mercado alcanzará un volumen de facturación de 16.000 millones de dólares.  En el mundo del Retail y del Visual Merchandising, nosotros apostamos por el fin de la era de los mannequins blancos y sin rasgos que serán sustituidos por mannequins impresos en 3D, personalizados por temporada según cada marca.

Mantenerse al paso con las tendencias y seguir innovando puede ser complicado, por ello, es importante contar con los profesionales del sector que puedan guiarte en este proceso. Si buscas innovar tu imagen y tus escaparates, siguiendo las tendencias 2020, no dudes en descubrir mis servicios. 

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