The process can be messy... but with me it´s a 5 steps solution.
Planning & Strategy
Preparing the projects proposal and developing briefing with you.
Validation
Completing the final proposal for implementation and approval.
Know-how
Window display design, Visual Merchandising, Project management's skills, monitoring it them during full process.
Feedback
Continuous reporting during & at the end of the process. Results evaluated & improvements put in place if necessary.
Confidentiality
Honesty and trust at the foundation of all projects.
"Just those who see the invisible, will be able to do the impossible".
- José Luis Fernández Ledesma -
Retail Keys
Blogging Retail not boring News
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Seasonal Marketing Campaigns and Window Displays
With the arrival of Autumn, while many fashion brands are rushing to launch their Spring/Summer 2020 collections there are others that take advantage of the season change like Halloween to bring out seasonal marketing campaigns. Seasonal marketing consists in creating campaigns,
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Campañas de temporada y Visual Merchandising
Con la llegada del otoño, mientras algunas firmas de moda se apresuran a sacar las nuevas colecciones Spring/Summer 2020, hay otras, que aprovechan el cambio de estación y la festividad de Halloween para lanzar breves campañas de temporada. El marketing de
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Fashion and sustainability
Nowadays, more and more designers and fashion brands are joining the great change taking place in the textile industry expanding the borders of sustainable fashion. In response to fast fashion bad habits, in the last decades the world of Fashion and
